Twitch Subscriber Revenue Calculator

How Twitch subscriber revenue works (and what this calculator estimates)

Twitch creator income is usually a mix of subscriptions (including Prime), Bits, and ads. Each source has its own rules and variability. This calculator is designed to give you a clean monthly estimate by letting you enter the counts and amounts you already know (or want to model) and then applying a straightforward payout model.

Important: Twitch earnings are not the same as “viewer spend.” Subscription prices and revenue share can vary by region, program, and contract. Taxes/withholding, payment fees, chargebacks, and payout thresholds can also change what you actually receive. Use this tool for planning and comparison, not as an official statement of earnings.

Inputs explained

Subscriber tiers (Tier 1, Tier 2, Tier 3) and Prime

Subscriptions are counted by tier. By default, this calculator treats Prime subscriptions like a Tier 1 subscription for payout purposes, which is the typical way creators model Prime revenue.

• Tier 1: base subscription tier
• Tier 2: higher-priced tier
• Tier 3: highest-priced tier
• Prime subs: paid by Amazon on behalf of the viewer; typically modeled similar to Tier 1 for creators

Creator revenue share (%)

This percentage is applied to subscription revenue only in this calculator. Many creators start around a 50/50 split; some agreements may differ (for example, certain channels or historical partner contracts). Enter the share that best matches your situation or use it to run scenarios.

Bits cheer total

Bits are commonly modeled as $0.01 per Bit to the creator. Viewers pay more than that when buying Bits, but creators typically think in terms of the creator-side value. This calculator multiplies your Bits total by $0.01.

Ad revenue

Ad revenue is entered directly as a dollar amount because ad performance depends on RPM/CPM, region, ad density, viewer behavior, and Twitch policies. The calculator does not attempt to forecast ads from views or hours watched.

Formulas used

The total estimate is:

Subscription revenue is modeled as:

R_subs = r × (T1×p1 + T2×p2 + T3×p3 + P×p1)

• r = creator revenue share as a decimal (e.g., 50% → 0.50)
• T1, T2, T3 = Tier 1/2/3 sub counts
• P = Prime sub count
• p1, p2, p3 = assumed tier prices used for estimation

Bits revenue is modeled as:

R_bits = Bits × 0.01

Assumed tier prices used in this calculator

To keep the calculator simple and comparable across scenarios, it uses common “headline” US tier prices:

Interpreting your results

• Subscription estimate is the portion affected by your Creator Revenue Share (%). If you increase the share, sub revenue rises proportionally.
• Bits estimate is linear at $0.01 per Bit. If you average 20,000 Bits/month, that’s about $200 in this model.
• Ads are added as-is because the calculator assumes you already have a monthly ad figure (from analytics or your own projection).
• Total is a planning figure. Your actual payout can be lower after taxes/withholding, fees, refunds/chargebacks, or policy changes.

Worked example

Suppose in one month you have:

• Tier 1 subs: 200
• Tier 2 subs: 20
• Tier 3 subs: 5
• Prime subs: 40
• Creator revenue share: 50%
• Bits: 12,000
• Ads: $150

Step 1: Gross subscription sales (modeled)

Tier 1 + Prime counted at p1: (200 + 40) × $4.99 = 240 × $4.99 = $1,197.60

Tier 2: 20 × $9.99 = $199.80

Tier 3: 5 × $24.99 = $124.95

Total modeled subscription sales = $1,197.60 + $199.80 + $124.95 = $1,522.35

Step 2: Apply revenue share

R_subs = 0.50 × $1,522.35 = $761.18 (rounded)

Step 3: Bits

R_bits = 12,000 × $0.01 = $120.00

Step 4: Add ads

R_total = $761.18 + $120.00 + $150.00 = $1,031.18

Scenario comparison table (same subs, different revenue share)

This shows how sensitive your estimate is to the subscription split.

Assumptions & limitations

• Regional pricing: Subscription prices can differ by country/region and may not match the assumed $4.99/$9.99/$24.99 figures.
• Net vs. gross: This calculator models a simplified split of assumed subscription prices using your entered revenue share. Your actual “net” can differ after taxes, withholding, VAT/GST handling, payment processing fees, or currency conversion.
• Partner/Affiliate variability: Revenue share can vary by program status, special agreements, or policy changes. Enter the best estimate you have.
• Prime payouts: Prime is modeled like Tier 1 for estimation. Actual Prime compensation can vary by country and over time.
• Bits valuation: This tool assumes creators receive $0.01 per Bit. Promotions, extensions, and certain monetization features may behave differently.
• Ads are not estimated: You provide the monthly ad amount. The calculator does not infer ads from hours watched, impressions, or CPM/RPM.
• Payout timing and thresholds: Twitch typically pays after month-end and may require meeting a minimum payout threshold. This tool estimates earnings for the month, not the exact payment date or cash received.

Summary

If you know your monthly subscriber counts, an approximate revenue share, your Bits total, and your ad revenue, you can use this calculator to quickly estimate your monthly Twitch payout. For best accuracy, use your own analytics to set the ad revenue input and adjust the revenue share to match your actual agreement.